Taglines, What Are They Good For?
June 24, 2008 – 12:45 pmby: Patrick McCoy 6-24-2008 Are you able to name the company behind such popular taglines as “Just Do It”, “The Ultimate Driving Machine”, “The Breakfast of Champions”, “Tastes Great, Less Filling” and “Don’t Leave Home Without It”? If you didn’t have to think twice about whose taglines these are, you watch way too much television OR pay too close attention to the commercials! I’m joking. These taglines have been around for years and years and have never changed. As stated, they’ve been almost forced into the homes across the U.S. and sometimes the World in their advertising campaigns. This is why we can name the companies who branded these taglines, as well as, many other taglines we hear daily. Oh, the answers to the taglines mentioned above are Nike, BMW, Wheaties, Miller Lite and American Express respectively. Taglines create brand recognition, a first impression. People will remember a tag phrase, but have no idea ...